Brand
Brand Policy
Guidelines for using our brand assets consistently across all channels.
Last updated: December 2024
Logo Usage
Follow these guidelines for consistent, professional logo representation.
Do's
- Use official logo files only
- Maintain minimum clear space
- Use appropriate size for medium
- Ensure high contrast backgrounds
Don'ts
- Modify or recreate the logo
- Add effects or overlays
- Stretch or distort proportions
- Use on busy backgrounds
Logo Variations
CO
Primary
Full color
CO
Monochrome
Single color
CO
Reverse
Light backgrounds
Colors & Typography
Primary Palette
Blue
#2563EB
Indigo
#4F46E5
Purple
#9333EA
Light
#E5E7EB
Typography
Heading 1
Inter Bold, 36-48px — Page titles
Heading 2
Inter Semibold, 24-30px — Section headers
Heading 3
Inter Medium, 18-20px — Subsections
Body Text
Inter Regular, 16px — Content
Naming & Attribution
Correct
- "ConfOcean" (proper caps)
- "Powered by ConfOcean"
- "ConfOcean platform"
- Include ™ in formal docs
Incorrect
- "confocean" or "Conf Ocean"
- Name as verb or generic term
- Abbreviating to "CO" formally
- Implying endorsement
Examples
Listings: "This conference is hosted on the ConfOcean platform"
Media: "Event management powered by ConfOcean™"
Partners: "Integrated with ConfOcean for seamless discovery"
Brand Voice
Characteristics
Professional
Knowledgeable, reliable, trustworthy
Innovative
Forward-thinking, new technologies
Inclusive
Welcoming to all community members
Helpful
Value-focused, solution-oriented
Messaging
Do Use
- Clear, concise language
- Active voice
- Positive, solution-focused
Avoid
- Overly casual language
- Unexplained jargon
- Negative tone
Need brand assets?
Contact our brand team for logo files, guidelines, or usage questions.